ROI (2)

2010. 1. 20. 18:53, 블로그 누리는 세상

Advertik's Time Ads boost ads income

Advertik Time Ads is a free add-on that helps online publishers significantly boost their ads revenue whilst attracting new customers. Advertisers or sales staff can create and book ads directly onto a publisher's website for an attractive hourly rate, allowing for specific,

low cost, and targeted ad delivery. Fresh approach to advertising comes at a time when the publishing industry is struggling to cope with drastically reduced advertising revenues because of the economic downturn.

Service is expected to attract a wide number of advertisers looking for accountable ROI in the face of shrinking budgets. With a successful record of accomplishment in the Scandinavian publishing sector, the Advertik Time Ads solution allows advertisers to seamlessly create their own advertisement online via a publisher's website, select the time of day and days of the week they would like their advertisement to appear, and then they can pay via the secure payment gateway. To fully understand our system you may go to www.advertik.com and look our list of publishers. Clicking on any publisher in the list allows you to create a ad yourself and book. But abort before completing the payment process. Since our software is totally free, it will attract those website owners who are seeking to increase their website ads revenue significantly.

Check out their home website for more info.

Advertik AS is a private held Norwegian company located and registered in Norway. They own and develop the service www.advertik.com

Advertik began its business venture from Norway on 9th october 2009 and has made proven inroads in the online market, which is now one of the world's fastest growing online communities. They strive to bring to the internet publishers and advertisers innovative time based advertising solutions. With their time ad service, a internet publisher can offer to the advertisers an automatic time advertisement solution that is accessible anywhere and at anytime!

Their aim at www.advertik.com is to simply offer alternative advertisement solutions for SME market on Internet. The publisher can open up a new market and increase revenues over the night by letting SME advertisers buy specific hourly based ADS at affordable prices. System is an fully automated online ad booking system where advertisers in just 2 minutes can create, book and pay the ad online. Of course you as a publisher having full control on published ads.

The low cost to advertisers because they pay only per hour and choose specific hours. In addition to sharing the hourly slot with several other advertisers.

Advertisers use TIME ADS system because:

They finally can advertise on large internet sites with "small" budgets.
They finally can choose their particular advertisement time that suits their needs.
They finally can simply create, book and pay their campaign online.
They finally can be visible with their logo and product.
A possibility to change their ad and or campaign as much as they want.
Easy methods of payment, credit cards such as VISA, MasterCard, Pay Pal...
Full access to LIVE statistics

The ads are rotated to a different ads every 15 seconds without a page refresh.

Publishers use TIME ADS system because:

We offer increased income without any new costs.
We bring new possibilities to your advertisers based on TIME ADS solutions.
We market our service and this will increase the brand awareness of the publishers joined.
We ensure state of the art technology.
You open up an opportunity to sell subscriprion based timeads to SME market.
You open up an opportunity to sell both run on site and specific cathegory pages.
We provide an easy, transparent and efficient solution.
We bring out frequently new and innovative services to help our publishers increase their revenues.
You convert small advertisers into large media buyers by giving them chance to advertise their products and services at an affordable price.

Ads System For Publishers Who Wish To Maximize Ads Revenue

Check out their home website for more info.

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Marketing Management - Outsourcing

2009. 12. 4. 20:42, 블로그 누리는 세상

Marketing Management a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product.

From this perspect It consists of 5 steps, beginning with the market & environment research. After fixing the targets and setting the strategies, they will be realised by the marketing mix in step 4. The last step in the process is the marketing controlling.]] Marketing managemerketing strategy]] and design effective, cost-efficient implementation programs, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning.

Traditionally, marketing analysis was structured into three areas: Customer analysis, Company analysis, and Competitor analysis (so-called "3Cs" analysis). More recently, it has become fashionable in some marketing circles to divide these further into certain five "Cs": Customer analysis, Company analysis, Collaborator analysis, Competitor analysis, and analysis of the industry Context.

Department analysis is to develop a schematic diagram for market segmentation, breaking down the market into various constituent groups of customers, which are called customer segments or market segmentations. Marketing managers work to develop detailed profiles of each segment, focusing on any number of variables that may differ among the segments: demographic, psychographic, geographic, behavioral, needs-benefit, and other factors may all be examined. Marketers also attempt to track these segments' perceptions of the various products in the market using tools such as perceptual mapping.

In company analysis, marketers focus on understanding the company's cost structure and cost position relative to competitors, as well as working to identify a firm's core competencies and other competitively distinct company resources. Marketing managers may also work with the accounting department to analyze the profits the firm is generating from various product lines and customer accounts. The company may also conduct periodic brand audits to assess the strength of its brands and sources of brand equity.

The firm's collaborators may also be profiled, which may include various suppliers, distributors and other channel partners, joint venture partners, and others. An analysis of complementary products may also be performed if such products exist.

Marketing management employs various tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others. Depending on the industry, the regulatory context may also be important to examine in detail.

In Competitor analysis, marketers build detailed profiles of each competitor in the market, focusing especially on their relative competitive strengths and weaknesses using SWOT analysis. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors.

Marketing management often finds it necessary to invest in research to collect the data required to perform accurate marketing analysis. As such, they often conduct market research (alternately marketing research) to obtain this information. Marketers employ a variety of techniques to conduct market research, but some of the more common include:

Qualitative marketing research, such as focus groups
Quantitative marketing research, such as statistical surveys
Experimental techniques such as test markets
Observational techniques such as ethnographic (on-site) observation

Marketing managers may also design and oversee various environmental scanning and competitive intelligence processes to help identify trends and inform the company's marketing analysis.

Marketing performance measurement and management (MPM) is a term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation a metrics framework to monitor marketing performance, and then develop and utilize marketing dashboards to manage marketing performance. This strategy is used by several companies such as IBM, Intel, and Citrix.

Performance management is one of the key processes applied to business operations such as manufacturing, logistics, and product development. The goals of performance management are to achieve key outcomes and objectives to optimize individual, group, or organizational performance. MPM however, is more specific. It focuses on measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize the return of investment (ROI) of marketing. Three elements play a critical role in managing marketing performance—data, analytics, and metrics.

Marketing Outsourcing allows a company to put more focus on product development and overall operations. It eliminates the delay the need to hire full-time staff and avoids tasking overworked staff. Many marketing consultants help companies market their products and services without extending their in-house marketing staff. They can often provide the same service as an in-house marketing department, but at half the cost.

By outsourcing you gain the following:

Specialized skills and expertise
An external perspective and view point

Outsourcing can be intimidating at first, but there are things to look for when choosing a marketing consultant or an outside marketing firm such as Cobra Group.

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Ads System For Publishers Who Wish To Maximize Ads Revenue

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